every day is arbor day in jacksonville


Rebuilding Year likes it when people learn from their mistakes. We always preach to our staff to treat each mistake as a learning opportunity. And there’s no better example of this then Jacksonville Jaguars Head Coach Jack Del Rio.

As a rookie head coach a few years ago Del Rio felt like his team was in need of some motivation. So after the team fell to 0 and 3, Del Rio had a tree stump placed in the middle of the locker room and had an ax planted in the base of the log. The stump and ax remained in the room and the Jaguar players would chop wood together as a sign of team unity. This trust excersise coincided with Coach Jack insisting his Jaguars “keep chopping wood,” telling the players that hard work was the only way to solve their problems. How Purpose Driven!

This motivational tactic was going fine until the punter Curtis Hanson took a turn at swinging the ax and mistook the tree stump for his leg. Hanson was rushed to the hopsital, recieved several stitches and was out for the season. When the Coach was asked about Hanson all he would do was mention a “locker room accident”.

Fast forward to 2006. The Jags are about to play their first preseason game tonight against the Miami Dolphins and Del Rio had these inspiring words to communicate according to a Jacksonville newspaper:

Coach Jack Del Rio isn’t talking about the Super Bowl as the team opens the preseason. He’s talking about a super climb to the top of Mount Everest. “Since I’m using that reference, we need to know exactly how tall [it is]. We’re about a thousand feet up. [Mt. Everest is 29,035 feet above sea level.] We’ve got a long ways to go. We want to get a little better and make some progress. We want to be a week better and execute a little better and continue to improve,” Del Rio said.

We’re glad to hear that Del Rio is sticking to the mountain metaphors and leaving dangerous objects in his tool shed. Let’s just hope it isn’t a tough season for the Jags so that in Week Nine we don’t read about a rock climbing facility being installed at the Jaguar’s facilities.

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